After 945 days, Lewis Hamilton has returned to the top step of the podium, and he did it racing at home, on the iconic Silverstone circuit. This achievement has been the most talked-about topic of the British Grand Prix weekend in Formula 1. Hamilton’s victory thrilled fans, as evidenced by the buzz on social media.

Three of the four most engaging posts from last week across Formula 1, its teams, and drivers feature the British driver. This demonstrates Hamilton’s media power, popularity, and continued status as one of the sport’s most influential figures.

Lewis Hamilton is the most followed driver on the grid, with 37.3 million followers on Instagram. This figure surpasses the combined followers of the two Scuderia Ferrari HP drivers; however, despite his large fanbase, Charles Leclerc and Carlos Sainz have achieved a higher total social post valuation this year than the Mercedes AMG Petronas F1 driver.

Oliver Bearman: The New Star of Formula 1

Oliver Bearman dazzled in his Formula 1 debut, replacing Carlos Sainz at the Saudi Arabian Grand Prix. The young driver was voted ‘Driver of the Day’ by popular vote and in just a few days, gained over 604,000 new followers, surpassing one million followers on social media.

Currently, Bearman has left that initial figure far behind, and he now has over two million followers across all his social media profiles. His meteoric rise has received a new boost with the announcement that he will be driving for the Haas team starting next year.

This impressive increase in his number of followers is extremely beneficial for his new team. Bearman, in addition to bringing his talent, has significantly boosted Haas’s social media figures. Several of his posts featuring the young driver are already among the team’s most popular. This means greater visibility and reach for the team, potentially opening new sponsorship opportunities and strengthening their image among fans.

To achieve these objectives, it is crucial to have a solid social media strategy that places the driver at the center of the content. Using tools like Blinkfire to measure his impact and engagement will optimize Bearman’s presence on digital platforms and maximize the benefits for the team.

Celebrities at the British Grand Prix

Last weekend, the Silverstone paddock was filled with familiar faces. Actors, athletes, and influencers gathered to witness all the excitement of the British Grand Prix. Teams like Ferrari didn’t hesitate to share images with their famous visitors like Emilia Clarke, alongside their drivers.

The presence of these celebrities, who are not part of the Formula 1 world, is always an excellent opportunity to attract a diverse audience. Such interactions expand the reach of the teams and offer different content for the followers’ feeds.

Promotion of the F1 Movie

One of those familiar faces seen at Silverstone was Brad Pitt. In June 2025, ‘F1’, an Apple TV production starring the Oscar winner, will premiere, featuring collaborations with drivers like Hamilton, Carlos Sainz, and Fernando Alonso. During the weekend at Silverstone, Brad Pitt and other actors from the film were present at the circuit.

Their presence did not go unnoticed and attracted a lot of attention. Formula 1 took advantage of this occasion to share images of the actors at the circuit, as well as the official trailer for the movie, to promote it. We have explored the synergy between sport and pop culture on several occasions, and it proves to be an effective combination as it brings in new fans, guided by their favorite artists, like in this case, Brad Pitt. Formula 1’s social feed, with the promotion of the movie and the celebrities present at the circuit, demonstrates how the sport is embracing unions with pop culture to capture headlines!

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